A vital part of understanding a digital marketing specialist’s role is understanding their goal. However, an effective digital marketing campaign will always have a goal that is much more focused and specific than this. Digital marketing is the area of marketing that is delivered entirely through digital channels.
What does a digital marketing specialist’s job involve?
Things like creativity, teamwork, problem-solving, dependability, and critical thinking are all vital for digital marketing. This is because the field is constantly evolving and can be particularly demanding if you don’t stay on top of the latest trends and changes. While you don’t need a degree to land an entry-level digital marketing job, you will certainly need some kind of qualification to evidence that you have the basic knowledge and skills. Certainly, this can be in the form of a degree, but if you don’t want the pressure and expense of a three-year course, there are many online digital marketing qualifications available. These online programs can range from a few weeks to a few months in length and are generally much more affordable than a degree course.
What does a digital marketing specialist do?
Ultimately, a digital marketing specialist must use a variety of tactics to create campaign content and then deliver this content to the appropriate device or platform, to be seen by their chosen target audience. So marketing specialists will remain in high demand as companies look for more sophisticated ways to promote their services and goods to various customers globally. Their tasks include supporting the development, putting into action, and evaluating the effectiveness of the marketing campaigns.
Preferred skills and qualifications
Stay connected to get the latest careers news, job matches, interview tips and more. And if you don’t also have experience working as a generalist, “you may not have firsthand knowledge or personal case studies you can reference on how different parts of the marketing engine worked together to deliver results,” Liu says. Intro paragraph Begin your job description with an introductory paragraph telling prospective applicants a little bit about your company and working environment. Two or three sentences catering your recruiting pitch to the ideal candidate is your chance to set your company apart from competing listings. CareerFoundry is an online school for people looking to switch to a rewarding career in tech.
- For more detailed breakdowns of the factors impacting salary, check out our full digital marketing specialist salary guide.
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Their workspace is typically equipped with a computer, phone, and other necessary tools for digital communication and project management. Open office layouts are common, fostering collaboration and easy communication among team members. However, with the rise of remote work, many marketing specialists now have the flexibility to work from home or other remote locations, utilizing digital tools to stay connected with their teams. A Marketing Specialist keeps their eyes on marketing trends and works with companies to create advertising campaigns, pricing strategies based on demographic data and targeting specific customer demographics.
- Nurture your inner tech pro with personalized guidance from not one, but two industry experts.
- Ensure that every item reflects the expectations for your next marketing specialist.
- Because there’s no “right” background for a digital marketing specialist, and many skills can be transferred from other fields or picked up.
- And if you don’t also have experience working as a generalist, “you may not have firsthand knowledge or personal case studies you can reference on how different parts of the marketing engine worked together to deliver results,” Liu says.
- People will often be happy to answer queries, inform you of job opportunities, or even offer you work.
- The certification in the area isn’t mandatory, but if you want to show your professional competence, it’s recommended to earn one.
Similar Jobs
Whatever the goal, it’s the first thing a digital marketing specialist should define. A clear and specific objective Marketing specialist job keeps them focused as they devise and execute their strategy. They should always refer back to their initial objective to ensure that they stay on track. There are many exciting jobs in the field of digital marketing—one being the digital marketing specialist role. LaVelle stresses the importance of recognizing the lifetime value of a given specialty.
However, as the requirements section shows, even at entry-level, you’ll need some proven skills and knowledge. This will usually be in areas such as marketing strategy, digital tools (e.g. analytics software), and fundamental knowledge of the commercial aspects of online marketing. As we’ve covered, a digital marketing specialist devises strategies that help promote products and services or build relationships with customers. This means collecting and analyzing data, liaising with different areas of the business, and ensuring their objectives are met. They’ll manage the brand, present new ideas, create or oversee the production of content, and report back to leadership.
A marketing specialist creates and manages marketing strategies to promote products, services, or brands. These professionals conduct research to understand who their target audience is and what those people want. Using this information, they plan and execute marketing campaigns across different channels like social media, websites, print, and events. Marketing specialists work closely with other teams, such as sales and product development, to ensure their campaigns are effective. They also use tools to measure how well their campaigns are performing and make adjustments to improve results. As you can see, at entry-level, the digital marketing specialist’s role mainly involves planning, support, and communication tasks.
But I couldn’t always convince the broader marketing team—which didn’t often have these real-time data points to inform their decision making—to adapt their strategies based on these insights. They’re responsible for activities across the entire marketing funnel and will tackle projects in sales marketing, product marketing, corporate communications, and more,” explains Lynda Liu, marketing director of Place Exchange, an advertising technology company. On the other hand, “a specialist would be focused on one area of marketing within a larger team and would have the opportunity to go deep in that subject matter.” In short, they become experts in their niche.
